Influencer Marketing - Is it really a game changer in marketing?

Hey folks, As we have been hearing a lot about influencer marketing lately. Here is our curated analysis on the same. Before, kickstarting our organisational goals for the 2022, we decided to do a detailed research on the potential marketing trends of 2022 and you will be stunned to know that Influencer Marketing tops the list on scale of marketing trends.

Here is what you need to know, how influencer marketing has become the first and foremost aspect in marketing in India and globally.

When we say influencers, it's not really about influencers with big followers fam or the celebrities but it's about micro influencers who are collaborating with potential brands and writing authentic and genuine reviews on the same. Micro Influencer network is grownup like anything post pandemic. Hiring a micro influencer is definitely a less costlier option. And, thus brand marketers find it a better alternative than the traditional celebrity endorsements or advertising. Now, you must be wondering how we are saying that "Influencer Marketing" tops the marketing trends list of 2022:

  1. Influencer Marketing is a type of online marketing which wields on social media by an influencer. When you hire an influencer to promote your product or brand, that’s called influencer marketing. As per a report from Hootsuite "More than two-thirds 68% of U.S marketers will use some form of influencer marketing this year. That’s expected to increase to 73% in 2022"

  2. Since, AI is already a big thing on internet today, the next disruption which we are going to expect is, AI integrated influencer marketing on social media platforms, says Neha Anand (Founding Consultant @StunM

  3. A micro-influencer is a more focused specialised with a number of followers between 1,000 to 100,000. Smaller audience results in increased accessibility, trust and more personal conversations.

  4. Now coming to our subject, Is influencer Marketing really a game changer in marketing. So the answer is "Yes, It is". Influencer Marketing is not something new if you are thinking so. Well, it has been in the marketing book for quite sometime but with a different terminology. Also, with advent of new dazzling social media platforms, it's become a little easier to promote brands through influencers on day to day basis. No matter what type of industry you are in, there is one influencer out there who perfectly fits to promote your brand on social media and that's why we say that "Influencer Marketing is a big thing in marketing". And, it's a must thing for your marketing department, if you are looking for quick brand visibility and credibility.

  5. If we talk about YOY growth for influencer marketing, it's predicted that "The global influencer marketing platform market size to grow from USD 6.0 billion in 2020 to USD 24.1 billion by 2025, at a Compound Annual Growth Rate (CAGR) of 32.0% during the forecast period". (as per the market research report from marketsandmarkets)

If you are planning to strategise influencer marketing program for your company, do let us know by sending an email at We can help you formulating a growth oriented plan and execute the entire campaign right from creatives to results to analysis.

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